"Well, the lawsuit has a glittery lure. But, there is the rare occasion when the jury can be engaged on a level beyond flash if they have a sentimental bond with the contract points.
At my first firm, I was 'first chair' with an old lawyer named Teddy. Teddy told me that the most important idea in law is the 'new'. You simply put your arguments in a kind of calamine lotion. But he also talked about a deeper bond with cases. 'Nostalgia'. It's delicate, but potent.
Teddy told me that in Greek, nostalgia literally means 'the pain from an old wound'. It's a twinge in your heart far more powerful than the memory alone. This contract isn't a spaceship, its a time machine.
It goes backwards, forwards, takes us to a place we ache to go again. It's not called the law. Its a carousel.
It let's us travel the way a child travels. Round and around and back again to a place where we know we are loved."
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